OK, so we didn't purchase Facebook. But we did win a sweet piece of new hardware. And while we're not usually inclined to brag about ourselves, when it comes to rockstar clients, we're gonna raise the roof all about it.
Up & Addy 'Em!
What better way to celebrate our Greenville Office's first year than by winning some awards? Brace yourself...this a shameless self promotional post about our wins at this year's Greenville AdFed Addy Awards. Here's how it went down:
Gold Addy® Award
Kebo Packaging
Sales Promotion, Packaging
Silver Addy® Award
Kebo Logo
Elements Of Advertising, Logo
Silver Addy® Award
Rush3 Product Design Studio Website
Website, Consumer HTML, Products
For all of this, we thank Rush Dixon of Rush3 Product Design Studio and his extermely cool and inspiring design of the one-handed bottle opener. Check out Kebo and get one of your very own (we here the packaging is super sexy).
And for you detail-oriented types (you know who you are):
The Greenville Advertising Federation's 2012 ADDY® Awards show was held at Zen in Downtown Greenville Saturday, February 18. This show was the first step in a 3-tiered competition. SLANT will now advance to the regional competition. Regional winners will advance to the final tier, the national ADDY competition. SLANT won a National Gold Addy® in 2004 for its own website!
The American Advertising Federation says "The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world."
Update on 2012-06-18 19:03 by SLANT
Winner winner chicken dinner!
We're please to announce that our Logo entry for Kebo was a National ADDY winner. Read all about it here.
Christopher is a 2011 CRBJ Forty under 40 winner!
He's smart, he's successful and he opened SLANT six years ago when he was just 25. (We won't mention that brief stint in the slammer)
And if all that wasn't enough, we just heard that Christopher won a spot in the Charleston Regional Business Journal's "Forty under 40" class of 2011. This CRBJ distinction "recognizes 40 local business and professional leaders living and doing business in the Charleston region who are making their mark with professional and community involvement and are under 40 years of age."
The Forty under 40 winners will be interviewed and photographed for the April 25th issue of the CRBJ, and they'll all be celebrated at Alhambra Hall on Tuesday, May 3. (Grab a ticket and come toast the man of the hour!)
Cheers and congrats, Christopher! Now don't use this accolade as an excuse to phone it in for the next 9 years. We still expect big things from you. What's that? You're busy opening a Greenville office? Well then... carry on.
Update on 2011-04-26 22:15 by Lauren
Official CRBJ Forty Under 40 winner list announced
The CRBJ made their official #FORTYU40 announcement on Friday - check out the list to see who will forever be known as the Class of 2011 alongside Christopher.
Congrats to all of the winners. We're looking forward to the party!
SLANT wins Charleston AMA Spark Award for SEO/SEM marketing campaign (note keyword-dense headline)
AMA Spark awards are pretty hot (at least that's what their names imply)The SLANT team headed to lunch Thursday (at the pretty gorgeous Marriott on Lockwood) for the Charleston American Marketing Association's Annual SPARK and Marketer of the Year Awards Luncheon, emceed by Marcus Amaker, editor of Charleston Scene.
(hold on while we catch our breath)
We're happy to announce that SLANT took home the Firecracker Award for Excellence in Interactive Media (including websites, email marketing, banner ads, search engine marketing). No, it wasn't for a website. It was for a SEM/SEO campaign.
Over the spring and summer, SLANT executed a rather smashing search engine optimization and search engine marketing campaign for our client, Dolphin Architects & Builders. We researched and prioritized 16 keyword phrases, updated, tagged, linked, tested, monitored, tweaked and tweaked and tweaked over four months.
The results:
- #1 organic search ranking for five of our priority terms
- top five search ranking for six additional priority terms
- position improvement in all other phrases
Plus, the SEM campaign helped drive an additional 24% in web traffic. And we added more points of contact to increase lead capture opportunities exponentially. The best part is the SEM conversion tracking that lets us tie our paid search campaign to leads generated each month. Glory be, how much do we love metrics. Thank you, Charleston AMA for recognizing our work, as visually unappealing as SEO and SEM is.
SLANT + Obviouslee SPARK award swapThe AMA also recognized our very own Will Bullock as one of the five Marketer of the Year finalists. The award went to Kay Hyman of the Charleston Animal Society - well deserved and brava, Kay!
Our afternoon switched into movie plot mode when we inadvertently swapped awards with Lee Deas of Obviouslee Marketing (who won a Dynamite Award for their work with Charleston Moves' Battery2Beach initiative). A high-speed chase and a strategic meetup ensued. Here's a pic of how that went down.
So for those of you wanting more proof, this overly wordy and linky and tagged blog post (did you see? did you hover???) is another example of how SEO skillz... we has them.
VOTE Will, The Designer's Marketer!
Will Bullock makes marketing look good. You know him as an awesome graphic designer, photographer, and even mayor of a few local establishments.
Today, add Charleston AMA Marketer of the Year nominee to Will's list of accomplishments.
Here's what Will's nominator said of him (and no, it wasn't us):
Will Bullock | Partner, Graphic Intelligence at Slant Media
Will’s experience and training as an architect continues to influence how he approaches graphic design for Slant Media’s clients. Slant’s client list ranges from retail-based to service-based businesses. In everything he does, his ultimate goal is to bring clarity to their client’s designs through thoughtful simplicity. Though he can appreciate a design that is visually appealing (what I used to refer to as having “cool factor”), I am much more intrigued by designs steeped in process, meaning, and theory. He has also previously served an Adjunct Professor at The American College of the Building Arts.
We couldn't agree more.
In fact, we'll let you in on a few other reasons why Will rocks:
He not only creates beautiful things, but he takes the time to understand and consider the business side of the equation. (Let's be honest, you can't really say that about most designers).
He also racks up points for giving back to the Charleston community - lending his time to coach and critique design students at the Art Institute of Charleston, starting up the local chapter of AIGA, and coaching his daughter's soccer team.
Form and function, style and substance - Will has the head of a marketer and the heart of a designer. We're lucky to have him. Congrats, buddy!
So, fans of design, fans of marketing, fans of Will, let's vote him to the finals! Voting closes August 4th.
And if you need fantastic design and marketing help, you know who to call. (cough, SLANT, cough).
Update on 2010-08-11 17:03 by Lauren
Thanks to all SLANT friends and fans!
You helped voted Will into top five for the Charleston AMA Marketer of The Year Award.
Will thanks Lee Deas of Obviouslee Marketing for nominating him, and all of you for your support - there were over 3,000 votes cast and he commanded enough of them to be a finalist!
Will is now preparing his final entry to impress the panel of judges from the AMA chapter in Reno-Tahoe. The 2010 Marketer of the Year will be announced at the Charleston AMA Awards Luncheon at noon Thursday, October 7, 2010.
We'll keep you posted.
Okatie Legacy Plan Charrette wins Mayor's Merit Award
Earlier this year, SLANT collaborated with a team led by DesignWorks, LC to create a sustainable growth plan for the Town of Bluffton's Okatie Headwaters community.
We're happy to announce that the collaborative submission earned the Town of Bluffton's "Mayor's Merit Award".
SLANT's contributions included insight into issues surrounding community identity, as well as human interaction with and without technology in order to garner public involvement. Other members of the team included land-planners, architects, attorneys, developers, conservationists and community activists.
Click here to check out more details about the project and award in this post by DesignWorks, LC.
An earlier SLANTASTIC post about the project can be found here (for your reference because January was a LONG time ago!)
What were you doing Saturday night? We were winning Addys®
Uh, we're not bragging. We're sure you were doing something cool, too. But we DID get a gold record with our name printed on it.
Gold Addy® Award
SLANTdemo.09
Self-Promotion, Broadcast
The SLANT demo reel brought home the gold. For this, we thank our awesome clients - this one is all about you. Take a look (or download your very own copy)
Silver Addy® Award
Blackbaud Inc. College Recruitment Series
Interactive Media, Mini or Microsites
So what happens when four employees get squeezed together on a webpage to talk about their jobs? Go take a look over at the Blackbaud website. (here's a hint: let the page sit for a few seconds before you click on anything)
Silver Addy® Award
Dolphin Architects & Builders "Sad Santa" Ad
Newspaper, Fractional Page, Color
After everything he's done for you, why would you want to make Santa Sad?
poor santa. click to view full size
On a serious note, we'd like to thank our clients who inspire us to do award-winning work. You guys rock!
And for you detail-oriented types (you know who you are):
The Advertising Federation of Charleston's 2010 ADDY® Awards show was held at the Memminger Auditorium Saturday, February 6, and featured a rock n' roll theme. This show was the first step in a 3-tiered competition. SLANT will now advance to the regional competition. Regional winners will advance to the final tier, the national ADDY competition. SLANT won a National Gold Addy® in 2004 for its own website.
The American Advertising Federation says "The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world."
Update on 2010-08-11 17:14 by Lauren
SLANT Earns Silver ADDY® at Regionals
We know you've been wondering about how we fared at the American Advertising Federation' regional ADDY awards.
Well, we brought home the Silver ADDY for our SLANTdemo.09 video reel in the “Self- Promotion, Broadcast” category for AAF's District Three, which featured creative submissions from South Carolina, North Carolina and Virginia.
The three stages of competition in the annual ADDY Awards are local, regional and national, and we're on to the final stage! SLANT's demo reel will now advance to compete at the national AAF ADDY Awards on June 12, 2010. Woohooo!
Don't worry, we'll keep you posted.
Update on 2011-01-24 17:59 by Lauren
Thanks for the coverage on SLANT's Regional Silver ADDY from the Charleston City Paper, the Charleston Digital Corridor, The Digitel, and the Charleston Regional Business Journal!