AMA Spark awards are pretty hot (at least that's what their names imply)The SLANT team headed to lunch Thursday (at the pretty gorgeous Marriott on Lockwood) for the Charleston American Marketing Association's Annual SPARK and Marketer of the Year Awards Luncheon, emceed by Marcus Amaker, editor of Charleston Scene.
(hold on while we catch our breath)
We're happy to announce that SLANT took home the Firecracker Award for Excellence in Interactive Media (including websites, email marketing, banner ads, search engine marketing). No, it wasn't for a website. It was for a SEM/SEO campaign.
Over the spring and summer, SLANT executed a rather smashing search engine optimization and search engine marketing campaign for our client, Dolphin Architects & Builders. We researched and prioritized 16 keyword phrases, updated, tagged, linked, tested, monitored, tweaked and tweaked and tweaked over four months.
The results:
- #1 organic search ranking for five of our priority terms
- top five search ranking for six additional priority terms
- position improvement in all other phrases
Plus, the SEM campaign helped drive an additional 24% in web traffic. And we added more points of contact to increase lead capture opportunities exponentially. The best part is the SEM conversion tracking that lets us tie our paid search campaign to leads generated each month. Glory be, how much do we love metrics. Thank you, Charleston AMA for recognizing our work, as visually unappealing as SEO and SEM is.
SLANT + Obviouslee SPARK award swapThe AMA also recognized our very own Will Bullock as one of the five Marketer of the Year finalists. The award went to Kay Hyman of the Charleston Animal Society - well deserved and brava, Kay!
Our afternoon switched into movie plot mode when we inadvertently swapped awards with Lee Deas of Obviouslee Marketing (who won a Dynamite Award for their work with Charleston Moves' Battery2Beach initiative). A high-speed chase and a strategic meetup ensued. Here's a pic of how that went down.
So for those of you wanting more proof, this overly wordy and linky and tagged blog post (did you see? did you hover???) is another example of how SEO skillz... we has them.