Yeah, we made up a word. Heck, we made up a whole disease!
We're stoked to announce the launch of the Dead Battery Anxiety (DBA) campaign. Why? Is it because we produced the campaign? Well yeah, that. But now mobile phone users can finally stop living in fear of dead phone batteries.
Launching today, DeadBatteryAnxiety.com is a wealth of education, diagnosis and “treatment options” for those who don’t have time to plug in and charge their phones when they’re on the go. 
Brochures, in addition to interactive and broadcast media, support the DBA campaign.
We collaborated with Philips Consumer Lifestyle to create the mock affliction microsite, or “mockrosite” as we’re calling it (see what we did there?) and its hi-larious content to support the Philips ChargeOn line of portable chargers. The products, designed for iPod/iPhone and other mobile phones, are available for sale via the website and at Wal-Mart stores, nationwide.
“Philips has a history of trying innovative things with product launch promotion and we knew we had a unique opportunity to have fun with the ChargeOn line in particular,” said Kit Hughes, Art Director at Philips Consumer Lifestyle.
“Everyone gets how aggravating it is to lose mobile power at an inconvenient time - so we tapped into the comical side of dead battery worst-case-scenarios throughout the messaging and campaign elements,” said Christopher Cecil, SLANT’s Founder and Creative Director. “Creating the videos was a blast because they are such extreme examples of DBA, but they’re still really relatable.”
In addition to the Philips team, we worked with Tout Talent and Fox Commercial Media to cast and shoot the videos around the Charleston area and then produced the final edits in house. Catch four of the videos live on the DBA website now and stay tuned for more to roll out over the next few weeks.
So don't miss a thing - Like DBA on Facebook, follow @DeadPhonesSuck on Twitter and enter the DBA sweepstakes to win a new Honda CR-V or a ton of Philips products. The campaign is also being supported by national interactive media, social media, and 60-second radio spots with related contests and events in Oklahoma City, Tampa, Dallas/Fort Worth, and St. Louis.
On-set for "She Hit Tha Flo" sketch
At the studio with the Fashionista
Setting up the alley shot
Update on 2011-03-25 19:09 by Lauren
The New York Times Covers "Dead Battery Anxiety" Campaign
December 13, 2010: Veteran New York Times advertising columnist Stuart Elliott covered our collaboration with Philips Electronics on the "Dead Battery Anxiety" campaign in his weekly "Campaign Spotlight" feature.
Mr. Elliott interviewed Kit Hughes, Shannon Doyle and Nico Riggio of the Philips Consumer Lifestyle division, and our own Christopher Cecil of SLANT to paint a picture of the collaboration, the campaign's reception to date and its expansion goals for 2011.
Thanks, Mr. Elliott! Enjoy, SLANTfans.
Update on 2010-12-14 15:21 by Lauren
New Cyber Monday DBA Video
To celebrate Cyber Monday, the Dead Battery Anxiety campaign releases the Fashionista video. Hope your phone battery holds out while you're shopping, unlike hers. What a meltdown - check it out.
Update on 2010-12-14 15:21 by Lauren
