SLANT loves working on a great campaign (cough, DBA, cough). Recognition for it is just icing on the cake!
Today, veteran New York Times advertising columnist Stuart Elliott covered our collaboration with Philips Electronics on the "Dead Battery Anxiety" campaign in his weekly "Campaign Spotlight" feature.
Mr. Elliott interviewed Kit Hughes, Shannon Doyle and Nico Riggio of the Philips Consumer Lifestyle division, and our own Christopher Cecil of SLANT to paint a picture of the collaboration, the campaign's reception to date and its expansion goals for 2011.
Thanks, Mr. Elliott! Enjoy, SLANTfans.