Ever heard the terms “UX” and “UI” in regards to website and app design? Most use the terms interchangeably, but there’s a big difference – and both can have a big impact on your business. Learn the difference between the two and how you can harness both to delight your customers.
Freelance, In-House, or Outsource: Building Your Creative Team
We know what you’re thinking…‘this full service agency is about to tell us how awful it is to NOT hire a full service agency.’ Spoiler alert: agencies aren’t for everyone. Neither are freelancers. And neither are in-house teams. (The only thing that is for everyone is McDonald’s French Fries, so grab some while we lay down some facts for you.)
Whether you have the most boring business (stamp licking) or the most interesting business (custom dog perfume creator), you’re going to need creative services at some point—a logo, a press release, packaging design, a new website, or even ongoing marketing campaigns. You have several options for getting any of those tasks done—again: hiring a freelancer, building a team in-house, or partnering with an agency—but how do you know which is the right choice for your business? Let us break it down for you so you can make an informed choice.