thanks to longtime slantastic friend @mattpostism for the foto!

A few of our DBA video ads ran on the CBS screen on 42nd Street in Times Square February-March. (Check out the originals below).

To end the run, SLANT created a spot that challenged Microsoft Tag-savvy viewers to use their mobile phone to snap a giant Tag on the screen. Those who could master the open-app-and-snap in less than :30 were whisked away to the DBA YouTube channel for more DBA hilarity.

Fun, right? We thought so!