A year after working with ADC Engineering on the logo design and signage concepts for its Mount Pleasant Memorial Waterfont Park project, ADC Engineering approached SLANT to help evolve its own image.

During our Discovery process, we uncovered a company that had dramatically increased its scope of services over their 20-year history but has remained committed to a forward-looking approach to engineering. What they needed was to update the visual expression of their identity to reflect all of this. The goal was to better define who they are and organize their diverse service offerings.

We know what you're thinking: engineers are boring. Well, you'd be wrong. In fact, the project was a blast. We received great client input (which we love) and they weren't afraid for us to explore creativity (which we love even more).

The end product fit together like pieces of a puzzle. Here's a recap of the results of our collaboration:

UPDATED NAME & LOGO

By changing the name from "ADC Engineering" to "ADC Engineering Specialists" the focus is placed on the true assets of ADC: its people and their depth of knowledge, resources and skill sets.

The new logo brings a bolder, more modern and fresh look all while maintaining the visual recognition of their original logo.

OLD LogoNEW Coporate Logo

NEW TAGLINE

We also developed a tagline that provides a one sentence statement summarizing the company's philosophy and passions:

Progressive By Nature.

It speaks to their progressive approach and allows for multiple interpretations:

Being progressive is in their blood

They work with nature in aspects of their projects

Their progressive approach results in "green" or nature-friendly practices

NEW DIVISIONS

We organized ADC's services into departments and set up co-brand identities for each - site services, building envelope and structural. This allows them to to distinguish or individually promote particular services.

The brand doesn't just stop there. All of this plays out through business collateral, report covers, name tags, building signage, promotional banners, website...you name it! And to be sure that ADC maintains brand consistency with ease, we provided them with a comprehensive 30 page brand guidelines document.

Congrats ADC Engineering Specialists, you're lookin' good!