String Advantage
Branding | Packaging | Advertising | Web | Print
String Advantage engineers developed a new performance accessory that attaches to the string bed of nearly any tennis racquet improving ball control and spin for top notch players. There was just one problem: they had no idea what to call it. Our solution was Pojie – a play on the very essence of what String Advantage sought to do: help players perform at the apogee of their game. We then crafted a logo and extensive visual identity for the Pojie brand from packaging to sales materials and website. Now if we could just figure out how to improve our backhand…
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