Spartanburg Regional Healthcare System
Advertising | Collateral

“We need a bold outdoor and print campaign to promote our new Sports Medicine Institute…oh, and we need it yesterday. Can you help?” This was the ask from Spartanburg Regional Healthcare System. Our answer was the lightening fast turnaround of a high-impact campaign targeting athletes of all shapes and sizes…inspiring them to #NEVERQUIT

Samsung
UX / UI Design

When SLANT client LoopPay, Inc. was acquired by consumer electronics giant Samsung, we were excited. But when we were asked to stay onboard and provide UX and UI insights for their upcoming SamsungPay service to be used on their flagship Galaxy phones, we got really excited. Our role was to help develop user experience (UX) concepts and make user interface (UI) design recommendations for new features. The result was hundreds of hours of strategic wireframe and UI design exercises and documentation for the Samsung development team.

Drift Capital Partners
Brand + Identity | Collateral | Web

Drift Capital Partners approached SLANT with a very clear vision for their newly established company: “We need a brand mark that can communicate our professionalism, trustworthiness and expertise with a modern touch. Most importantly? It has to look amazing as a lapel pin.” Our solution was a clean and modern look with a touch of old-fashioned. Just like your favorite leather club chair…

OneSpartanburg, Inc. Tourism
Advertising | Web | Social Media | SEM+SEO

"How can we make a negative – that people don't think about Spartanburg – and make it a positive?" That was the challenge the Spartanburg CVB brought to SLANT. The result? A versatile and fun campaign for attracting audiences from businesses to sports and outdoor enthusiasts. Spartanburg? More like best-campaign-ever-burg...

Lotus Vietnamese Restaurant
Branding | Web | Collateral

What pairs well with Vietnamese cuisine and cocktails? A beautifully simple and stand-out brand. SLANT was commissioned by two Charleston restauranteurs to craft a logo, website and menu that was fresh, bright and fun – just like Lotus Vietnamese Cuisine would be. The result was an iconic mark inspired by the lotus flower and the allure of an open flame. Now, let’s order something…we’re starving.

visit website

Philips Consumer Electronics
Integrated Campaign

Don’t panic, but you probably have Dead Battery Anxiety.  At least that was the idea behind the integrated campaign we developed for Philips to promote their ChargeOn line of wire-free chargers. The creative concept was a mock affliction we dubbed “Dead Battery Anxiety” (or DBA, for short) that centered around mobile phone users’ extreme fear of having their batteries die at inopportune times. Online videos, short stories and a sweepstakes engaged users and provided ChargeOn chargers as a ‘treatment and cure’ for DBA.

Rush3 Design Studio
Branding | Packaging | Marketing

From a CAD drawing to the shelves of Restoration Hardware: that’s the gist of the Kebo’s success. Architect and product-designer Rush Dixon came to SLANT with his idea for an elegant but quirky one-handed bottle opener. We named it the Kebo, short for bottle key. We then designed the brand, packaging and collateral materials. The product and its brand have been a huge success, being featured on the Today Show; sold in retail outlets nation-wide including Restoration Hardware and MoMA; and even winning a National ADDY® award for logo design by the American Advertising Federation.

view website

STEM Premier
Branding | Web | Advertising

What do you do when you have a stand-out, easy-to-use platform that helps students get recognized by top tier schools and companies…but your brand isn’t connecting and the website is outdated? You commission SLANT to help craft a new brand and website that’s full of personality, style and relevant information. Oh, and did we mention it looks awesome, too?

visit website

Spartanburg Academic Movement
Rebranding | Print | Web | Advertising

The College Hub of Spartanburg County was started with the specific goal of increasing college degree attainment among county residents but their mission soon expanded to promote academic achievement across the board, cradle to career. SLANT was tasked with shaping a new identity for the organization that would better align with these new goals. Our solution was a complete rethinking of the organization’s name and message: The Spartanburg Academic Movement. The supporting brand, visual identity, website, and advertising campaigns enabled them to garner attention, helping them spread their message of academic achievement.

visit the website

String Advantage
Branding | Packaging | Advertising | Web | Print

String Advantage engineers developed a new performance accessory that attaches to the string bed of nearly any tennis racquet improving ball control and spin for top notch players. There was just one problem: they had no idea what to call it. Our solution was Pojie – a play on the very essence of what String Advantage sought to do: help players perform at the apogee of their game. We then crafted a logo and extensive visual identity for the Pojie brand from packaging to sales materials and website. Now if we could just figure out how to improve our backhand…

visit website

City of Spartanburg, SC
Rebranding | Collateral | Web | Advertising | Agency of Record

“How do we better engage with our residents while letting the rest of the world know that Spartanburg is more than what meets the eye?” That was the challenge the City of Spartanburg tasked SLANT with helping them solve. Through our rigorous discovery and planning process, we developed a master plan of attack that included a new foundational messaging strategy, a refresh of the city’s logo into a full-blown identity system, a new dynamic and friendly website and numerous supporting ad and marketing campaigns.

view website

Sparks Research
Branding | Collateral | Web

How do you let the world know you're more than just market research and that your capabilities run circles around the big guys even when you're a fraction of their size? We did this for Sparks Research by crafting a new brand and identity that's as clean and corporate as the big guys, but showcases their secret weapons: personality, humor and intelligence.

visit website

Northside Development Group
Branding | Website | Copywriting

Transforming a blighted and neglected area of Spartanburg, SC into a thriving community is no easy task. Effectively communicating the vision to the community is no easy task, either. So The Northside Development Corporation tasked SLANT with helping to improve their outward communications.

Our solution was a comprehensive set of brand attributes, tone of voice definition and narratives for engaging with the public. The result was a more approachable brand along with easy to use communication tools.

visit website

Philips Electronics
UX/UI Design + Development

Convert spreadsheets and PowerPoint decks with mountains of data into beautiful, engaging web layouts for the Philips.com global site? Why yes, we can do that. Philips tasked us with designing stunning layouts for the ‘enhanced category pages’ of the Philips.com global website to engage and inform users of their latest consumer product accessories.

Philips Electronics
UX/UI Design + Development

Philips to SLANT: “how can we educate consumers on our mobile power solutions in a meaningful and engaging way?”  Our answer? BatterySense: The most useful app ever for helping understand how much battery life you have left on your iPhone, iPad or iPod Touch....and which Philips mobile charging solutions can help you out when you get in a pinch.

Wildly successful and praised by tech sites like Gizmodo.com, BatterySense had nearly half a million downloads and was Philips' most downloaded iOS app before the product line was retired.

iCache, Inc.
Branding | Packaging | App UX/UI | Web | Advertising

Straight out of a James Bond movie, the Geode Digital Wallet concept is a mobile payment solution that attaches to your iPhone and is secured with a fingerprint reader. A product this cool needed an equally impressive brand and app experience. With that, iCache commissioned us to develop nearly every aspect of the product’s brand from the logo to packaging to the iPhone app, website, advertising and promotional videos.

Philips Consumer Electronics
UX/UI Design + Development

Exercise is more fun with good music. Good music is better with great headphones, which Philips happens to produce. We were tasked with designing and developing an iOS app that would educate consumers on the ActionFit line of headphones in a meaningful and relevant way. Our solution was the ActionFit app. The app tracks fitness routines and makes recommendations on which ActionFit headphones are best suited for exercise routines.

DWG Consulting Engineers
Website | Copywriting

We were commissioned by DWG Consulting Engineers to redefine who they are online. Our challenge was to channel their hilarity and camaraderie into their online presence without overshadowing their proven abilities and professionalism. Our solution was simple: let their amazing work speak for itself. The result was a dynamic website loaded with imagery and with some seriously fun copy writing.

visit website

GHM Group
Branding | Collateral | Web

Restauranteur Greg Bauer had a vision for authentic Vietnamese food in a casual, chic atmosphere in the heart of downtown Charleston, SC. He named his creation “CO” – vietnamese for feast – and tasked SLANT with developing its brand. Our solution was a brandmark inspired by the curves of the vietnamese rice fields, the noodles found  in their signature dishes and the sensual eyelashes of the exotic beauties of mid-century Vietnamese pop culture. The logo’s shapes and bold color even inspired the interior décor of the space itself. We then designed the accompanying menus, apparel, labels and a website that embraces responsive design for easy mobile viewing of menus and contact information.

JP Sneakers, Inc.
Branding | Collateral

Entrepreneur JP Hudson had us at “exclusive sneakers” when describing his idea for “Sneaker” – Charleston, SC’s only destination for exclusive sneakers and apparel. SLANT was commissioned to establish a brand for Sneaker that was as sexy and unique as the products they would sell. Our solution was a fresh brandmark with custom typography in a bright red. We infused the brand’s sexiness into all aspects of the retail environment from signage to shopping bags.

Blackbaud, Inc.
Print | Video | Multimedia

Blackbaud is a leading provider of software to non-profits across the globe. Needless to say, a company this amazing is always looking to hire. So they turned to SLANT to help with some of their college graduate recruitment efforts. Through hilarious videos, fun interactive web presentations and eye-popping brochures, we've been able to help them secure some top-notch talent.

Don & Betsy DeLuca
Branding | Collateral | Web

Two words: Okra Chips. This is what Charleston Sweet Gourmet brought to our kickoff meeting so we could sample some of their signature goods. Dozens of bags later, the new Charleston Sweet Gourmet brand was born. We crafted the brand with a timeless aesthetic with a modern twist. We then extended the new brand into all aspects of the retail environment from signage to shopping bags.

BANa Bottling Co.
Branding | Collateral | Web

A ground-breaking hydration beverage that's better for you than regular sports drinks and cures hangovers? Yes, this wonderful elixir really exists and it was developed by a Charleston-based physician to help seriously dehydrated patients without the use of a saline IV. He tasked SLANT with developing a brand for the drink and all the supporting marketing materials from bottle labels to media kits and website.

visit website

.

Greenville Polo Classic
Branding | Collateral | Web

What do we do when we are tasked with developing a new brand, website and marketing materials for an annual, upscale polo event that takes place in the cool days of fall with champagne, food and fancy hats...oh, and raises loads of money for the ALS Association? We get so excited, that we donate all of our time and services to the cause each and every year. After having developed a new brand, identity, website and marketing materials for the event, SLANT now serves as the creative agency of record, managing all aspects of the event's brand. Now in it’s 5th year, the Greenville Polo Classic raises hundreds of thousands of dollars in support of the ALS Association