GHM Group
Branding | Collateral | Web
Restauranteur Greg Bauer had a vision for authentic Vietnamese food in a casual, chic atmosphere in the heart of downtown Charleston, SC. He named his creation “CO” – vietnamese for feast – and tasked SLANT with developing its brand. Our solution was a brandmark inspired by the curves of the vietnamese rice fields, the noodles found in their signature dishes and the sensual eyelashes of the exotic beauties of mid-century Vietnamese pop culture. The logo’s shapes and bold color even inspired the interior décor of the space itself. We then designed the accompanying menus, apparel, labels and a website that embraces responsive design for easy mobile viewing of menus and contact information.
