City of Spartanburg, SC
Rebranding | Collateral | Web | Advertising | Agency of Record
“How do we better engage with our residents while letting the rest of the world know that Spartanburg is more than what meets the eye?” That was the challenge the City of Spartanburg tasked SLANT with helping them solve. Through our rigorous discovery and planning process, we developed a master plan of attack that included a new foundational messaging strategy, a refresh of the city’s logo into a full-blown identity system, a new dynamic and friendly website and numerous supporting ad and marketing campaigns.
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